Answer:
Students may mention many things, but especially the changing
economy. The downturn in the economy makes consumers more price conscious
thereby putting Sears at a price disadvantage. Students may also mention
changing demographics. Today’s families are increasingly dual income earners
making them more time starved and more apt to appreciate the convenience
offered by big box discounters. Also,
Sears has been unable to connect with
younger consumers who prefer different types of communication (i.e., Facebook
and Twitter) than their parents or grandparents did. Finally, the growing
popularity of online shopping represents significant technological change.
