The rising action of the story is when it gets super intense in the story or book. For example, since everyone knows the story of Cinderella, the rising action would be when the clock struck midnight. The reason for this is because it was the most action packed at it was the time in the story where no one wanted to leave reading/watching. The rising action is the peek at which the story hits. After that point, the story begins to die down and a conclusion is written for the reader to leave with.