The answer is interactive promotion/advertisement. Interactive promotion refers to the process of promotion, which allows salespersons to go further than monologues. Merchants try to influence buyers to purchase things, to a negotiation wherein customers and merchants create a mutual beneficial exchange relationships. Interactive advertising practices online and offline interactive broadcasting to help them communicate with their patrons and to endorse their goods, brand names, offered services and public service announcements, or political endorsement with regards to political groups.