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Reverse Engineering
Circumstantial Discovery
Slogan
Analogies are comparisons, similarities, like
metaphors or similes, or even slogans or taglines,
used to compare something your audience might not
yet understand, to something they already
understand.
Elevator Pitch
Analogies
Entrepreneurial Discovery
Business Plan
Scientific Discovery
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A short description of your idea that explains your
business venture in a way that your listener could
understand it in a short period of time, like during an
elevator ride with you.
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Used to describe the essence of what the company is
and/or does in just several words.
Tagline
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