In your groups, create a brief marketing plan to promote a new line of gluten-free dairy ice cream from Shore Thing Ice Cream, now being sold in major grocery stores in the Lower Mainland. The ice cream products are aimed at 25-45 year old urban professionals. Analyze the audience in terms of demographics and at least 2 psychographics. Create a content calendar covering one month. Outline your key message. Detail what tools you'll use to promote the ice cream and at least one call to action for consumers. Include at least two forms of measurement.

Your plan should be 3-6 pages long, can include graphics but doesn't have to.