What is emotional obsolescence?
1) When advertisers appeal to the charitable emotions of their audiences so they constantly donate money to new causes.
2) When advertisers constantly cycle new products into the marketplace, keeping customers dissatisfied with what they have.
3) When advertisers realize that consumers have grown weary of their strategies and they seek out new forms of advertising.
4) When advertisers want to do more than just sell products to people but want consumers to think about the environment.