Respuesta :
In a display campaign, there are two primary ad formats: \
a) Uploaded ads (Image & AMPHTML)
b) Responsive Display ads
Display Advertising: What Is It?
Display advertising is a technique for luring a website's, social media platform's, or other digital medium's audience to take a particular action. These frequently feature text-based, image-based, or video advertisements that prompt viewers to visit landing pages and take action.
Cost per click (CPC) is the primary payment method for the majority of display and internet advertising campaigns.In other words, each time a user clicks on your ad on a search engine, you will be charged a specific sum based on your overall bidding strategy.
Campaigns for retargeting can also employ them. Here, advertising are displayed to people who have already visited a specific website. The objective is to "retarget" them and persuade them to visit the website again and complete the same action.
In light of this, let's examine what attributes a successful display ad campaign and how to create eye-catching ad copy that will draw in your target market.
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