Brand recognition refers to the degree to which customers can identify a brand under a variety of circumstances. Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.
Brand recognition can also be triggered via an audio cue, such as a jingle or theme song associated with a brand. The five stages of brand recognition are awareness, preference, reputation, trust and loyalty. Brand awareness familiarizes the public with a product and differentiates it from competing brands. Businesses that maintain high levels of brand awareness are likely to generate more revenue because consumers are more likely to buy familiar brand names compared to unknown ones.
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