B. Paid tactics have become increasingly important because of the decline of organic views and because of the overall increase in the volume of content being published on social channels.
As the content online is exploding day by day, the chances of getting organic views become way lesser. As a result, people who are the owners of posts or videos tend to use paid tactics in order to get views on their videos.
Paid tactics mean that you pay people to watch your content so that you can benefit from it. Paid tactics became common when content creation became so common in social channels that there were gazillions of content just in a day.
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