The five stages are product awareness, product interest, product evaluation, product testing, and product acceptance. Customer adoption refers to the process by which a company launches new products and acquires new and repeat customers.
This is the end-to-end process from product awareness to product integration into the customer's life. Product adoption is not always a linear process. Users can transition between stages.
There are also five adopter profiles: Innovator, Early Adopter, Early Majority, Late Majority, and Laggard. Every consumer goes through this process, from the propensity to purchase a product to becoming a loyal customer.
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