Characteristics of in-home interviews include that they are expensive and time-consuming compared to other survey methods and that confusing or complex questions can be clarified by the interviewer.
In-Home interviews are a form of qualitative market research in which a moderator or a group of interviewees visit a consumer's home for a discussion. Participants were recruited in advance and a date and time were set for the interview.
The real advantage is interviewing the participants in their natural environment. This is why in-house interviews are often chosen for product development projects. Whether the team is learning about a new kitchen appliance, cleaning product, or food product, at-home interviews are often the perfect method.
To learn more about in-home interviews
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