Plakatstil, often referred to as Sachplakat, was an early kind of poster art that emerged in Germany in the early 1900s.
Berlin native Lucian Bernhard founded it in 1906. This design is characterized by big, eye-catching writing and flat colors.
The emphasis on volume, asymmetrical compositions, and sparse ornamentation that came to define the style. The exacting modernist designs from the 1930s to the early 1960s have been referred to in Britain as belonging to the Modern Movement.
Messer explains the five fundamental principles of modern painting—representation, expressiveness, decoration, building, and fantasy—for an uninitiated audience.
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