Product Awareness stage is the first stage in the consumer adoption process.
Customer adoption describes the process through which a company brings a new product to market and attracts both new and returning customers. From product awareness through product integration into a customer's life, it's a whole process.
Product awareness, interest in the product, product evaluation, product testing, and product adoption are the five stages.
Companies put a lot of effort into developing a product, but in order to survive and thrive in the market, businesses must also develop a procedure that successfully guides consumers through the stages of consumer acceptance.
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