There are many competitive pressures that a company faces when entering global markets. When a company is entering global markets, the competitive pressures it faces and affecting its ability to realize economies and leverage products are cost pressures and pressures for local responsiveness.
Every company is trying to enter global markets in this globalization era. There are several pressures that a company will face when entering this global market. Cost reduction is a pressure that an international business will face. This pressure requires a company to reduce its costs by producing a standardized product. Local responsiveness is a pressure related to differences in consumer preferences and tastes, traditional practices and infrastructure, and distribution channels.
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