The practice of giving customers the option to buy an item that is better than the one they are considering, such as supersizing a meal or upgrading to a more advanced smartphone is customerisation.
What is customerisation?
Customerization is a tactic used to tailor an organization's goods or services to its clients through direct communication and interaction. Customization, on the other hand, is altering a good or service to meet a particular need. Customerization and customisation are not the same thing. To meet a customer's needs, a corporation can alter its products. In this instance, the business creates the value of the product. But customerization produces value that was jointly generated. In a customerization approach, the value of the final product is a joint effort between the business and the customer.
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