The women/men ratio in the local shoe store is 3:2
This means that every 5 people 3 will be women and 2 will be men.
You can express this as fractions, the amount of wemen will be 3/5 of the total of shoppers and 2/5 will be men.
Lets say for example that there are 50 persons in the store.
Following the ratio of those 50 persons, 3/5 will be women and 2/5 will be men.
To know the exact number you have to multiply the factions with the total number of people:
[tex]50\cdot\frac{3}{5}=30\text{women}[/tex][tex]50\cdot\frac{2}{5}=20\text{men}[/tex]