Interfunctional Perspective: The product should have a technical edge in addition to meeting market demands. To do this, all functions must work together to develop the new items the company needs.
How Does a Product Differentiate?
The primary factor or factors that set a company's goods or services apart from those of the competitors are called product differentiators. Brand loyalty and higher sales are the results of effective product differentiation.
Finding and promoting a product's distinctive attributes while emphasizing the key distinctions between it and its rivals are the key components of a product differentiation strategy. To make a product or service appealing to a target market or audience, product differentiation must go hand in hand with creating a compelling value proposition.
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