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About 83% of mobile users have expressed concerns about the collection of personal data by marketers.
Numerous organizations are now investigating how these devices might be used effectively as part of large-scale data collection efforts in many sectors, including education, as a result of the explosive growth in the availability of mobile phones in societies around the world, including some of the poorest, most remote communities. It is certainly not new to use compact, portable electronic computer devices to assist in data collection. Personal digital assistants (PDAs) and laptop computers have been used in surveys of potential voters, users of various goods and services, and census data collection for more than 20 years. Mobile phone penetration rates were 96% as of the end of 2013 (128% in developed countries and 89% in developing countries).
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