while katie and matthew are the children in the family, they do influence the alternatives considered for their family's summer vacation. what role do katie and matthew play in this family decision? a. initiators b. information gatherers c. influencers d. decision makers e. purchasers

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28-10-2022
Business

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while katie and matthew are the children in the family, they do influence the alternatives considered for their family's summer vacation. what role do katie and matthew play in this family decision? a. initiators b. information gatherers c. influencers d. decision makers e. purchasers

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ANKITANAND ANKITANAND · Answer 1 · 2022-11-01T16:07:56+01:00

The children in the family, Katie and Matthew, play the role of influencers in this family decision.

What is influence?
An influencer is a person who has power over your target audience in your niche or industry.
Influencers are people who are knowledgeable, respected, or insightful about a particular topic. Because they already exist in a particular niche, they serve as a good starting point for brands looking to establish credibility. In 2017, 85% of marketers used influencer marketing, and 92% of them said their campaigns were successful.
An influencer helps businesses with "influencer marketing," a type of advertising that establishes brand authority based on the reputation of another person. In marketing, influencers have a long history. Initially, businesses relied on charismatic figures like athletes and celebrities to promote their goods on radio and television.

To learn more about influence
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