The influence of interest groups has prevented President Obama's backed gun control measures from becoming law.
A group that uses a variety of advocacy techniques to sway public opinion and/or policy is known as an interest group or an advocacy group. Another term for an interest group is an educated society. Group of people with a shared area of expertise or special interest.
Interest groups are created to advance the causes that matter to their members. Influencing public policy is their main concern. Interest groups are also referred to as "pressure" or "lobby" groups because one of their main responsibilities is to apply pressure on political decision-makers.
No matter their lobbying strategy, the main objective of the majority of interests is to influence public policymakers.
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