The answer is the encoding specificity principle. We condition ourselves to more easily retrieve memories that were stored in the same physical space when we put ourselves in the environment where our initial learning process took place. The encoding specificity principle refers to this.
- About the encoding specificity principle :
- According to the encoding specificity principle, memories are linked to the environment in which they were created. It contends that it is easier to remember information when you are in the same setting where you memorized or studied it.
- So, for instance, if you study for a test in a particular location, taking the test in that same place will help you do better on it.
- An overarching theoretical foundation for comprehending how contextual information influences memory is provided by the encoding specificity principle of memory (Tulving & Thomson, 1973). The theory specifically asserts that information availability at encoding and retrieval improves memory.
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