This is an example of ethnocentrism.
In social science and anthropology, as well as in everyday English discourse, the term ethnocentrism refers to the practice of using one's own tradition or racial background as a frame of reference to evaluate other traditions, practices, behaviors, beliefs, and individuals rather than the norms of the specific culture in question.
Some people also use the term to refer to the conviction that one's culture is superior to, or more right or normal than, all others—especially when it comes to the distinctions that define each ethnicity's cultural identity. This ethnocentrism is frequently negative because it implies that one's tradition is superior to, or more correct, or normal than, all others. In everyday usage, it can also simply indicate any culturally prejudiced judgment
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