In marketing. the process involved in creating brand loyalty is known as promotion.
It is basically a strategy that involves a communication between the sellers and buyers where the seller is trying to influence/convince the buyers to buy their products or services. This process allows in spreading the word about the product or services or company to the people.
This process is involved in creating brand loyalty which refers repeated purchases of a particular brand based on the perception of higher quality and better service than any competitor.
Therefore, the process involved in creating brand loyalty is known as promotion.
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