In an integrated marketing communications process, clients have the goods, services, or causes to be marketed.
This is further explained below.
Generally, because consumers have a tendency to pay selective attention, distort, and forget marketing communications, marketers need to be able to overcome this tendency in order to communicate effectively with their target audiences.
In conclusion, Clients provide the products, services, or causes that are going to be advertised throughout the process of integrated marketing communications.
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