When a company uses a marketing discipline and combines computer technology and databases with customer service and marketing communications it is known as: customer relationship management.
This is the term that has to do with all of the ways that a business as well all organizations would have to combine the administration of the business with the way that they interact with the customer base that they have.
Hence we can say that When a company uses a marketing discipline and combines computer technology and databases with customer service and marketing communications it is known as: customer relationship management.
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