A market penetration strategy attempts to increase sales of present products among existing customers.
Penetration pricing is known to be a method that do tries to scatter an already set up market by bringing in a new product or service that is said to be viewed at a lower price to be able to influence as well as entice new customers to by or subscribe to a product or service.
Note that this kind of strategy helps a firm to be able to get the attention of buyers in regards to a target space and a such, A market penetration strategy attempts to increase sales of present products among existing customers.
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