Among internet users, some do research online, some shop, some look for entertainment, and many do all three. each of these groups would be called a Market segment.
Market segmentation is known to be a term that connote the creation of a subsets of a market that is known to use the demographics, needs, priorities, as well as the common interests, and others to be able to know better and understand the target customers.
Note that By understanding a given market segments, a person can be able to leverage this targeting and as such, Among internet users, some do research online, some shop, some look for entertainment, and many do all three. each of these groups would be called a Market segment.
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