In digital markets menu costs decline.
Digital marketing is also called online marketing which uses the internet and other online based digital technologies such as desktop, mobile phones and other digital media platforms in order to promote their products and services to a wider community.
In digital marketing, menu costs are a type of transaction cost which are incurred by firms when they change their prices. Most firms change their prices infrequently because of the costs of changing those prices. In digital markets menu costs usually decline.
For instance, in a restaurant that has to physically print new menus when it changes the prices of its dishes.
Hence, in digital markets menu costs decline.
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