George ritzer coined the term "McDonaldization'' to describe the process of rationalization, which means the substitution of logically consistent rules for traditional rules.
Max Weber's theory of rationalisation is included into his concept of McDonaldization through the fast food industry. After publishing The McDonaldization of Society (1993), one of the most popular monographs in American sociology history, he came up with the phrase.
The act of rationalising (or rationalising) involves replacing social norms, beliefs, and emotional drivers of behaviour with ideas based on logic and reason. When discussing persons, expressions, or behaviours, the word rational is often used.
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