What term is used to describe the special incentives offered by a firm to encourage customers to make a direct purchase?

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Sales promotions is used to describe the special incentives offered by a firm to encourage customers to make a direct purchase.

What is Sales Promotion?

  • One component of the promotional mix is sales promotion. Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix.
  • In order to boost customer demand, generate market demand, or improve product availability, sales promotion employs both media and non-media marketing communications for a predetermined, brief period of time.
  • Examples include giveaways, coupons, discounts, point-of-purchase displays, premiums, prizes, free samples of goods, and rebates.
  • Sales campaigns might target customers, salespeople, or anyone in the distribution chain (such as retailers).
  • Consumer sales promotions are marketing campaigns that are aimed at consumers. Trade sales promotions are advertising campaigns aimed at wholesalers and retailers.

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