When products are differentiated through marketing, via advertisements, promotions, and other marketing activities, it is known as brand image.
The customer's view of your brand based on their interactions is referred to as brand image. It can evolve over time and does not always include a customer purchasing or using your goods or service.
Coca-Cola is a brand noted for producing a product that is best consumed during times of happiness, joy, and positive experience. It is the "original cola" with a "unique flavour."
A consumer's assessment of your organization and its products and services is referred to as brand image. It develops in the consumer's mind as a result of their interactions and experiences, as well as their view of your company's mission and values.
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