Respuesta :

Two activities included in the approach stage of the personal selling process are:

  1. Gathering info about potential customers.
  2. Deciding on the best method for an initial meeting.

What is the approach stage?

  • The 'approach' is the next phase in the personal selling process.
  • The salesperson's initial interaction with the prospective customer is referred to as the approach.
  • During this stage, the salesperson makes "small talk" to get to know the potential buyer.
  • You will build your initial personal connection with your prospect or prospects during the approach stage of the selling process.
  • This phase is interacting with the potential buyer or client by personalizing your meeting or otherwise creating rapport.
  • The following activities are included in the approach stage of the personal selling process:
  1. Obtaining information about future customers.
  2. Choosing the finest strategy for a first meeting.

Therefore, two activities included in the approach stage of the personal selling process are:

  1. Gathering info about potential customers.
  2. Deciding on the best method for an initial meeting.

Know more about the approach stage here:

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