When people's actions and beliefs challenge their self-worth, they experience a feeling known as cognitive dissonance.
What is cognitive dissonance?
- The mental pain that occurs from having two contradictory views, values, or attitudes is referred to as cognitive dissonance.
- Due to the desire for consistency in attitudes and perceptions, this conflict can make people feel uneasy or uncomfortable.
- People are driven to take activities to lessen uncomfortable feelings by the discrepancy between their beliefs and actions.
People make many efforts to release this tension, including rejecting, explaining away, or ignoring new knowledge.
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