A reason why marketing intermediaries such as transport companies and wholesalers have survived is that they add enough value to products to outweigh the added costs.
Marketing refers to all actions taking by an entity towards attracting the interest of potential buyers. It consists of all activities, aimed at promoting immediate sales.
In other words, companies market their products so that they can get people interested in buying them. Also, it involves getting to know what exactly customer wants and how to meet those want.
It is to be noted that marketing includes market research and advertising. It applies to operations undertaken by an organization that facilitate the purchase or sale of a commodity, service or good hence one of the key industry and trade elements.
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