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A family just changed to a different mobile phone and data service provider. They now need take some time to transfer their content to new phones and learn the features of the new service. This is an example of a:

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The above scenario is an example of  switching cost customers incur changing to a new supplier.

What id Switching costs?

This is known to be the the costs that a consumer gets or has due to the effect of changing brands, or products.

Note that the above is an example of  switching cost customers incur changing to a new supplier as they are said to be psychological, effort-based, and needs time.

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