Based on the fact that Adam is supplying information on his target market, and competition, as well as how much he needs, this is a Business plan.
In order to convince an investor such as a bank to give you money, you need to give them a business plan.
This plan will include things such as who you plan to target, the amount of funding you need, and who you will be competing with. This allows the investor to assess the viability of your business.
Find out more on business plans at https://brainly.com/question/25311149.
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