Respuesta :
The promotion of sports shoes by the Athletics Corporation where they invite customers to utilize the shoes for a week and then decide whether to buy them or not is an example of experiential marketing.
What is marketing?
Marketing is the process where a company promotes its goods or services in order to get potential customers. It can be done on an online basis by telecasting the advertisements on television or offline basis by creating pamphlets or hoardings on the roadside.
Experiential marketing is a type of marketing strategy where the customer purchases the product as per their own experiences. It is the most commonly used marketing strategy nowadays by the online shopping websites where they usually offer the first-month service to be absolutely free for the customers.
In the provided case, the Athletics Corporation provides one week's time to the customers to try on the sports shoes and then make a choice whether to keep those shoes or not.
Therefore, the weekly time period allowed by Athletics Company to their customers regarding usage of sports shoes is a kind of experiential marketing strategy.
Learn more about the experiential marketing in the following link;
https://brainly.com/question/13799169
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