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To increase the likelihood of preparing the most effective advertising messages, companies use ____, a category of IMC research. Group of answer choices tracking central location testing attitude testing pretesting unaided recall

Respuesta :

To increase the likelihood of preparing the most effective advertising messages, companies use Pre-testing, a category of IMC research.

What do you mean by pre-testing advertising technique?

Pretesting first evaluates the ad before playing it so that the chances of preparing the most effective ads, by allowing the opportunity to identify and eliminate weaknesses or errors increase.

Post-test testing is done after the ad has been published in the media.

Hence, the correct Option is Pre-testing advertising technique.

Learn more about Pre-testing here:

https://brainly.com/question/20676844

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