The transactional relationship exist where value of sales is high but business impact is low since emphasis are on pure transaction rather than any other matters.
What is a business relationship?
This means the connections that exist between the the people that engage in commerce transactions such as from:
- buyer to seller
- buyer to exporter
- supplier to buyer.
- importer to buyer etc.
The main types of relationships that exist in the business are transactional, functional, affiliative and strategic relationships.
Therefore, the transactional relationship is the answer.
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