An automotive industry should consider diversifying its area of activity to increase awareness and generate value for its stakeholders, achieving competitive advantage.
It corresponds to a strategy of implementing actions to expand the company's lines of activities to obtain greater development of products and services, increasing market positioning.
Therefore, a company in the automotive sector must carry out in-depth market research to identify the needs and desires of the potential consumer, in order to diversify its products in an innovative and creative way in relation to competitors.
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