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The two items that will assist marketers to have a successful product launch by Robert M. McMath are by:

  • learning from past mistakes
  • focusing on what benefit the product has for customers

Who is Robert M. McMath?

Robert M. McMath is an American author of the book titled "what were they thinking?". In the book, he outlined more than eighty marketing lessons he learned from his business experience.

According to Robert M. McMath, the two items that will assist marketers to have a successful product launch by Robert M. McMath are by:

  • learning from past mistakes
  • focusing on what benefit the product has for customers

Learn more about marketing from Robert M. McMath here:

https://brainly.com/question/1748396

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