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A samoan handicraft company is expanding its market into australia and new zealand. The company’s director of marketing is researching the two additional markets for this expansion. She is comparing various cultural aspects of the two countries. Which areas of culture should she consider when studying the countries for changes in the marketing mix?.

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Martebi

Culture is part of our everyday life. The areas of culture that should be consider when studying the countries for changes in the marketing mix are;

  • Geography, income bracket, gender, age
  • Time and punctuality, customs and taboos, religious beliefs and celebrations, values.

Samoa is known to have different cultures when compared to other countries.  The director in charge of marketing in the firm should research the geography of New Zealand and Australia because it is different from Samoan geography.

He should conduct a well detailed demographic analysis such as income bracket, gender, and age so that they can know more about possible customers.

The culture and tradition of New Zealand and Australia should be studied so that their business can have a smooth running overtime.

 

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