Maya Stuhlbarg, director of marketing for Rheinhold Industrial Products, complains to her advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures. Based on this information, Rheinhold is most likely using the ____ approach to determine its advertising expenditures.

Question

lilrobbie1962 lilrobbie1962

26-11-2021
Business

contestada

Maya Stuhlbarg, director of marketing for Rheinhold Industrial Products, complains to her advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures. Based on this information, Rheinhold is most likely using the ____ approach to determine its advertising expenditures.

Respuesta :

Otras preguntas

Considering the dangers associated with spreading a disease, why are people who are affected by communicable diseases told not to travel on airplanes? The high

How did the war affect the migration of workers in the United States?

What is the most important reason that the U.S. moved from a policy of deep involvement to one of being the good neighbor in the 1930s? a. It could no longer su

Indentured servants who worked off their contracts in the colonies often a. Returned disappointed to Europe b. Hoped to become wealthy plantation-owners c. Hope

King Henry VIII is most closely associated with A. the invention of the printing press. B. the expansion of England's territory. C. the translation of the Bible

In sub-Saharan Africa, an age grade was a. A publicly recognized gorup that performed tasks based on their strength and maturity b. A ceremony marking the passa

____________, located in Germany, is a cultural and manufacturing center. Hamburg Berlin Bern Munich

Which of the following statements regarding human genetic disorders is accurate? a. Nondisjunction is responsible for causing Huntington's disease. b. Disorde

What is an epic? A. a folk tale that includes magic or supernatural fairies or sprites B. a traditional, symbolic story that often contains accounts of gods or

On his shelves, Trenton had 15 biographies, 15 science fiction, 7 reference, and 11 mystery books. Find the ratio of biographies to the total number of books.

jaquelinefvr jaquelinefvr · Answer 1 · 2021-12-07T15:12:24+01:00

Rheinhold is likely using the percentage of sales approach, which is used to budget advertising expenses according to a fixed percentage based on a budget period.

The percentage of sales approach occurs when each expense for a past or current period is converted as a percentage of net sales and applied at the forecast sales level.

Therefore, while this is an effective method for advertising budgets, the percentage of sales can be based on fixed expenses and balance sheet items that do not correlate with sales.

Learn more here:

https://brainly.com/question/17883003