Kwok Winn is looking to open a new business in his native Singapore. He has decided on a form of licensing that provides him with a standard package of products, systems, and management services in order to sell fast food to local residents. Which of the following best describes the form of business that Mr. Winn has chosen?
a. direct sales.
b. exporting.
c. importing.
d. strategic alliance.
e. franchising.