A focused differentiation strategy can lead to attractive competitive advantage when

a. industry leaders have chosen not to compete in the niche.
b. buyers are not strongly loyal to a brand and a large number of other rivals are attempting to specialize in the same target segment.
c. the industry has many different segments and market niches, thereby allowing a focuser to pick an attractive niche suited to its resource strengths and capabilities. D) the target market niche is big enough to be profitable and offers good growth potential.
e. it is costly or difficult for multisegment competitors to meet the specialized needs of the target market niche and at the same time satisfy the expectations of their mainstream customers.