Which option identifies a product-marketing mistake Stan should AVOID in the following scenario?
Stan's company has been manufacturing the top sports drink in its category for many years, and it is a consumer favorite. Recently a new
competitor put out a product that customers seem to prefer in blind taste tests.
maintaining the category-leading product's current level of marketing
quickly putting out a new product to replace the current favorite
creating a Twitter campaign to remind consumers about the product
testing a new product that is similar to the competitor's product