Answer:
The correct answer is the option B: a marketing strategy.
Explanation:
To begin with, when it comes to the term of deciding whether how to operate the primary business of the company and how to explode it as much as it can be exploded then we are talking about a marketing strategy that it has to be defined by the managers of the organization and that is due to the fact that in that strategy they will see how to communicate that the product is in sale, to whom the product should be sold, which is the price at what the price should be sold and where and when the product should be sold. So basicaly the marketing campaign will focus on how the product should be taken care in order to sell more and increase the profits and by deciding that the rest of the supply chain should be taken care by other business partners then the decision will be taken from the marketing strategy.
In this scenario, the juice company is creating a channel strategy by relying on other business partners to fill in the supply chain gaps
A channel strategy means a company's plan to move its product through a distribution chain to the final consumers
Here, the fruit juice company does not want to distribute the product to the end user itself, rather, its wishes to rely on the business partners to fill in the supply chain gaps.
Therefore, the strategy been created by the fruit juice company is known as channel strategy.
In conclusion, the Option C is correct.
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