Answer:
Not sure why someone would WANT to be scared, but it could be to purposely get help from others, or to be like someone else.
Explanation:
If my mom told me to kill a spider, I might act as though I'm scared to get out of doing it (causing someone else to do it.) Or if a lot of people were scared of something, I might act as if I am to just to be like them or fit in I suppose.