If a researcher wanted to gather qualitative data on a business, which
question would be best to ask?
A. How much money did the company make last year?
B. How much does it cost the company to make a new product?
C. How many employees work for the company?
D. How do the company's employees feel about their jobs?
Qualitative means to measure something through its quality not its quantity (amount/numbers) as you can see all the other answers have something to do with numbers or amount except D.