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Which of the following statements applies to media planning? a. The location of the advertising target is irrelevant in media planning. b. Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances. c. Total media dollars spent on advertising have decreased over the last 30 years. d. Characteristics of the product are the most important consideration in selecting the media for a campaign. e. The message content affects the types of media used for an advertising campaign.

Respuesta :

Answer:

e. The message content affects the types of media used for an advertising campaign

Explanation:

Media planning refer to a process in which the identification and chosen of the media outlets could be done like newspaper, magazines, RV, etc and also it involved the paid advertisement

Based on the given options, the last option is correct as it impact the type of media that is used for advertising the company products so that the customer could aware of it

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